Catapult was launched in 2014 by two London Mums. Lettice Hagan and Federica Medina have 6 boys between them and both felt there was a gap in the market for well-designed t-shirts. Bright colours. Simple yet distinctive designs. Pitched exactly to 5-12 year olds, a notoriously difficult age to appeal to. Their six boys (Bruno, Kit & Robin, Giovanni, Lorenzo & Sebi) remain keenly involved in the design stage.